By welcoming in a consistent and timely way with relevant, personalised content, the objective was to increase engagement and lifetime value and reduce attrition.

Consumer Duty requires that all communications are written, designed, deployed in a way that best supports customer understanding – helping them to achieve their financial objectives and avoid harm.

To accelerate progress, British Red Cross (BRC) wanted to empower their newly-formed Supporter Marketing & Engagement team.

Signal teamed up with Quadient to produce an insightful research report and follow-up webinar named Comsumer Duty 2.0.